88rising is an American mass media company that founded in 2015 describes as a “hybrid management, record label, video production and marketing company.“ The company has gained popularity as a musical platform and label for Asian artists such as Rich Brian, Niki, Joji, and Higher Brothers.
On September 22, 2018, 88rising presented its inaugural Head In The Clouds Festival in Los Angeles. The first international editions will be held in Jakarta and Manila on December 2022.
Brooklyn’s holding company invested into 88rising, in which Brooklyn will integrate relevant projects into 88rising events.